Optimus Prime is transforming and rolling out into Third Impact with the upcoming new Transformers x Neon Genesis Evangelion ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

Hasbro is back with another Transformers Legacy United figure as they explore the mythos of the universe. A new figure from Transformers: Prime has arrived with Thundertron. Prime is a highly ...

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

As longtime camera makers like Nikon and Canon struggle to adapt to a rapidly changing market filled with competition like smartphones, there’s at least one way to boost the sales of dedicated cameras ...

Takara Tomy has launched their highly anticipated Missing Link C-01 Convoy Optimus Prime in celebration of the 40th anniversary of the Transformers franchise, and it will make longtime fans giddy with ...

The Movie, Hasbro has officially confirmed that this year’s anniversary celebrations are an “apology tour” featuring the film’s return to theaters. Hasbro’s Alyse D’Antuono (Vice President, Global ...