Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Mita highlights another facet of gender bias that many women face in the workplace: appearance. The way women dress and present themselves can influence how they are perceived and compensated. Gender ...

To clarify the mechanism of serial dependence in number perception, a research team conducted two tests, independently asking subjects to estimate the number of coins, or to estimate the value of ...

Curious about the halo effect and social perception? In this video, we break down what the halo effect is and how it impacts our daily interactions. Tune in for some brainy dose of self-help knowledge ...

Osaka, Japan – Serial dependence is a bias affecting perceptual experience, in which what you currently perceive tends to be biased toward what you have perceived immediately before. This phenomenon ...